AFL-CIO Launches Cutting-Edge Website

New website puts working people front and center, creates community space
www.aflcio.org

March 1, 2012 – The AFL-CIO launched its new website today to put the stories of working people front and center and create a community space to share information, take action, and showcase the work of the labor movement. The website is part of a broader effort to highlight the diverse work of the labor movement and use innovative technology to engage people in dynamic ways. 

“Since becoming Secretary-Treasurer, I have committed to making the labor movement more available and open to all working people,” said AFL-CIO Secretary Treasurer Liz Shuler.  “I believe to be relevant and part of the conversation in this day and age we need to do things differently. The goal of the AFL-CIO’s new website is to not only be a resource for working family issues, but to provide an online forum and showcase working families and union members in a new and nontraditional way.”

The website includes several new features that are designed to allow for more interactivity and voices on the site. The “AFL-CIO Now” blog, one of the most trafficked parts of the site, is a space where people from both outside and inside the labor movement can post content and updates and be part of a community on issues relevant to working people. An artificial intelligence search feature allows for content to be tagged with terms that connect it to relevant parts of the site so that the information stays fresh.  And the new “Action Center” provides a space for online organizing and information sharing, where people will enter their zip code to get recent local news, identify upcoming events, send petitions and contact their local member of Congress. The website also prominently features an “En Español” page which showcases Spanish language content and issues relevant to the Latino community. 

The AFL-CIO website currently receives 350,000 unique visitors every month. Its most popular features include “How to Join and Form a Union” and “CEO Paywatch.”